Mobile shopping accounts for over 50% of online purchases
We came across a story on the Search Engine Journal stating that mobile shopping now represents more than 50% of online transactions in many countries around the world.
The findings are according to Criteo’s Global Commerce Review for Q2 of 2018.
The report analysed shopper’s activities, behaviours and preferences across all devices and browsers and used data from over 5,000 retailers in more than 80 countries.
According to the findings, apps are a significant driver of online sales with a 30 per cent increase year-on-year of in-app transactions.
The data has found that customers are more likely to convert when shopping using a retailers app rather than a mobile website.
Currently, Northern Europe and Japan are the leaders in mobile shopping. Whereas in North America the conversion rate of shopping apps is more than three times higher than the mobile web.
What does this shift in shopping styles mean for retailers?
Mobile shopping is not showing any signs of slowing down and provides potential opportunities for small retailers to grow.
If you have a physical store, you could benefit from having your online store to reach further afield.
At Weave Hosting we have fast and reliable hosting to help ensure that your website is fast and doesn’t lose customers at the first hurdle.
Although we don’t advertise the fact, we do design and build
If you think an online store is something you need to improve your sales, get in touch by sending us an email to firstname.lastname@example.org and let us help you make those first steps.
We can also help if you already have an e-commerce store and help you to migrate to us for free.