Create powerful branding for your business website on a budget
For businesses, website branding is so important in building an online presence. They can be used to attract leads, grow sales, and boost business performance. And, it’s not just about practical value, branding is also essential.
Big companies have huge budgets for this. Google spent $3.2 billion on branding last year, and Coca-Cola spent a massive $4 billion. Trying to compete with them can seem daunting. But it doesn’t need to be!
Even if you’re on a tight budget, there are lots of things you can do to help your business website stand out and become instantly recognisable to your customers.
Here’s how to create amazing branding for your website in a cost-effective way!
1. Know your brand identity
A core aspect of branding is knowing what your company values and mission are. You need to understand this first, as it will affect the message you want to portray to your customers.
Branding can evoke different emotions in people, so it’s important to know what your business stands for.
You also need to understand your target customers. Knowing who you’re aiming your branding at makes it easier to develop a strategy So, think about your ideal customer including their age, income, interests, pain-points, and what problem your product or service is solving.
Your brand personality can then be used to differentiate yourself from your customers. Do you want to appear competent and reliable? Or maybe more prestigious and refined? Maybe you want to portray excitement or honesty…these are all things to consider.
2. Create a logo
Your logo is the face of your brand. It’s the first thing customers will see, and it will be associated with your business. Because of this, it’s very important it ties into your brand values.
It will also play a prominent role when it comes to designing the rest of your website. The logo should symbolize your company using an image, icon, text, or a combination.
Additionally, the logo should represent your brand personality, so choose colours and fonts that reflect this. If you don’t have a logo, you can build one for free using an online tool like Logo Creator. Once you have your logo, make sure you display it clearly on your web page.
3. Pick a colour scheme
Next, you will need to pick a colour scheme that works with your logo and branding ideas. If you’re using a website builder like WordPress, there will be themes and templates available to choose from – or you can customize it to suit your requirements.
Your colour scheme should incorporate the brand colours used in your logo. You will need to think about which colours work best for the background, as well as for navigation bars, prominent text like headlines and call-to-actions.
Even if you’re using a simple colour scheme like black and white, using a splash of colour to liven up the page can really help your website stand out.
4. Use visual branding and images
Your images and visual effects should also complement your logo and colour scheme, and they should be in line with your brand message. Make sure you have a style that’s consistent throughout, including your use of fonts.
If you have your own photos, use them. You can also create infographics and illustrations, either by working with a designer or using an online tool.
Lastly, make sure your website’s layout is easy-to-navigate and draws attention to the parts you want your customers to see, like a headline, special offer, or pictures of your best products.
Branding your business website is one of the best ways to attract leads and turn them into customers. Make sure your page is consistent with your brand message and personality!
Inaya Leigh is a writer, entrepreneur and visual artist. She completed her undergraduate degree in business with a focus in marketing. Her eye for design and experience creating branding allow her to cover topics in these fields with confidence. Outside of business and design she’s into fitness and nutrition.