A website is essential in today’s day and age. People use the internet to find any information they need – it’s only when they can’t find it that they look elsewhere.
That’s why it’s so important for your business to be online and have the right information available. If you’re not, and your competitors are, people will find their answer from them instead.
Since our early days at Weave Studios, one of our core services has been website design. We’ve seen hundreds, if not thousands, of websites and helped lots of our clients reap the benefits of a good website.
In this article, we’re covering five uses for your website that you probably didn’t know about (giving you a chance to one-up your competitors online). If you’re invested in your website and see the value of being online, read on.
First of all, why a website?
In recent years, the value of a website has proven itself over and over again. Visiting a website to find information and/or learn more about a business is one of, if not the, most common things that people do. The COVID pandemic demonstrated the value of being online; therefore, with the world continuing to digitalise itself, it’s the perfect time to get online.
There are so many benefits to having a website. A few common ones are:
- It’s an easy way for people to find you online
- It allows you to share the information that you want people to see
- It gives you a chance to start conversations with potential customers
- It enables you to sell products/services as easily as possible
- It helps you build credibility and create a positive first impression for your audience
- And loads loads more.
A website can seem like a daunting prospect if you’re unfamiliar with what to do due to the amount of information out there and lots of systems, but it doesn’t need to be. We’re happy to talk you through the basics of a website and give you our expert opinion tailored for your business – simply get in touch today.
Being visible online is important – here are some more ways that you can be visible online in 2022.
1. Testimonials
Arguably one of the best ways to demonstrate how great you are, testimonials allow you to showcase customer feedback and make it easy for future customers to see what’s it like working with you.
Many people look for reviews and/or testimonials to validate their decisions. Whether that’s making a purchase or reaching out for more information, testimonials are a great way of helping your audience feel comfortable with their decision and confident in the next steps.
2. Blog
A blog is a fantastic way of showing your audience that you know your stuff. Most people prefer learning about a business from a blog instead of from adverts, making it a worthy venture to pursue for your business.
You can cover a wide range of topics within your blog, such as:
- Industry-relevant news and advice
- Tips and tricks
- Business news
- How-to’s
And lots more – your blog can be about anything you want it to be. As long as it provides value for your audience and helps to start a conversation, it’s yours to do with as you please.
3. Portfolio
If your industry relies on a portfolio, a website is a great place to have one. It makes it incredibly easy for any potential clients to see your work and get a feel for what you do, without having to reach out to you.
On top of showing off how great you are, this can put your business in a very positive position to be in. Lots of people want the information to be as easy to find as possible, and as a result, having to contact you for a portfolio can be off-putting. If your portfolio is easily accessible and there for anybody to see, it gives you and your customers the confidence that your first conversation is more progressive towards working together.
Just be careful to make sure that you have the right permissions for what you’re sharing!
To see our portfolio of how we’ve helped businesses become more digital, see here.
4. Customer-Only Areas
Customer-only areas are a great way to make your customers feel better supported and cared for. A lot of companies have customer-only areas that include lots of different, value-rich features, such as:
- Help articles
- Detailed how-to’s
- Idea forums
- Support
- And more.
If your business has many clients on a regular subscription, this can be a great incentive for future customers to buy into and keep current customers happy.
5. FAQs
If people want to learn about your business, they’ll ask questions. What questions are you commonly asked by potential or even current customers?
Having these easily available on an FAQs page gives people confidence in what you do if you’ve already answered the questions that they have. Many people are hesitant to reach out to a company for the first time with questions, and often prefer to find another that has the answers available already. Be that company that’s gone above and beyond to make it super easy for them – it might just make a difference.
Your next steps to having a great website
Your website is your go-to digital place online, so it’s important to get it right. That’s where our team of experts steps in.
Not only do we have the expertise in-house to create amazing websites, we care deeply about supporting other businesses on their journey by creating websites designed to not only look great but function too.
To see why we’re trusted by many for their website, and to learn more about working with us, get in touch with our team today.
We’d love to help you get your business online.